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About The Juicy Times

New York, curated by its artists.

Juicy Times helps New Yorkers find what to do in the city faster, so they spend less time scrolling and more time connecting with people and creating memories in the real world. The curators are the city's artists themselves - the people who make the nights worth leaving the house for. The app is available on Google Play and the App Store, and the city's most prominent artists are already behind it.

The problem

A New Yorker opens six apps and still ends up where everyone else is, or stays home. The best of the city is invisible: gatekept, un-Googleable, known only to insiders. Most of what the city sells is distraction wearing the costume of connection. And the artists who make the rooms worth being in can barely afford to live here. Two people lose: the one who cannot find the real thing, and the one who makes it.

The secret

Everyone chases better discovery with a smarter algorithm. We found a different path. Artists make the city: they are the reason its culture is alive. So the artists curate it - their taste and their trust drive where people go. Real people, real taste: the analogue algorithm.

The app

Meet The Juicy Times.

Joyful · Unique · Intimate · Communal · You-focused

The name is the filter: five qualities a place or an event has to earn. The screens below are today's App Store listing. The app went live on July 1, 2026, following the earlier rollout of the web version.

Juicy Times app: browse NYC by moodJuicy Times app: plan it like Mad LibsJuicy Times app: the Juicy 100, NYC curatedJuicy Times app: ask All-Knowing OrangeJuicy Times app: The Scene
Download on the App StoreGet it on Google Play

What Juicy is

A new Warhol Factory, distributed across the city. Artists hold the key.

Juicy answers the three questions every New Yorker asks: when to go, where to go, and what you'll love, and remembers you. The artists who make the city do the curating; an advisor called the Orange learns your taste. It's the analogue algorithm: real people with real taste.

When · The Event Guide

800+ events a week become one comprehensive list, and the Mad Libs filter turns it into the plan that fits exactly what you're up to.

Where · The Juicy 100

A capped, artist-curated list of the city's 100 connection-worthy places. We describe, we don't rate. A spot on the map is an honor.

You · The Orange

The places and artists you love teach All-Knowing Orange, your New York advisor. The more it knows you, the more unforgettable your city life becomes.

Fedor Sokolov, founder of The Juicy Times

The founder

Fedor Sokolov

One person designed, built, and shipped all of it in 180 days: the engine, the app, the Juicy 100, the publication. The secret is the co-intelligence AI engine he built underneath.

The system and the taste rarely live in one person. Juicy has both, because its founder is both.

The builder

A serial founder. He founded and runs Relevant Co-Intelligence Studio, where he worked with founders to build 50+ startups across 15+ countries. He guest-lectures at MIT Sloan on venture-studio models and conversion funnels. In 2026 he won the EdTech Breakthrough Award for Social Recruitment Solution of the Year, for an AI advisor he built for one of his portfolio companies, Career Karma. 4Geeks Academy recently invited him to speak at its graduation.

The artist

When Fedor turned seventeen, he started traveling the world with a theater company, visiting 50+ countries. They won theatre's most prestigious awards: a Fringe First, a Total Theatre Award, and more. He was also the frontman of King of Bongo, a funk and soul band that played the big music festivals of Eastern Europe. He is a philosopher, a poet, and a musician; his songs are on Spotify under the alter ego World President.

Artists love The Juicy Times

800 NYC events a week. The Mad Libs filter helps you quickly find what's juicy for you.

Joyful · Unique · Intimate · Communal · You-focused.

Every event platform uses algorithms to decide what you see. We use people: nine curators and newsletters, each with years of taste - Resident Advisor, Oh My Rockness, Nonsense NYC, and the rest of the city's best ears - read every day and blended into one page.

This is more than an app: Juicy Times helps New York find itself again, one well-curated plan at a time.

New York City, curated by its artists.

Download on the App StoreGet it on Google Play

Get in touch

We're stronger together.

Write a story with us. Co-host an event. Invest. Or just tell us what's juicy.

The Juicy Pulse

Eight hundred NYC events a week.
Ten pass the JUICY filter.

Joyful. Unique. Intimate. Communal. You-focused.

In your inbox every Wednesday.

If the filter felt like home

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