The Juicy Times presents
New York 005
Dreams & Obstacles NYC No. 5
A special edition for conscious entrepreneurs, by invitation
Thursday, October 224 to 6 PM
15 Hudson Yards
Hudson Yards · New York, NY
Say your dream out loud
then name the obstacles
and the hands go up.
Someone has done it. Someone found the shortcut. Someone knows a guy.
A collective problem-solving practice
Founders say a dream out loud, and name what stands in its way. Then the whole room takes the obstacles apart: introductions, practical solutions, and breakthrough ideas.
What to expect
The magic of the room
“I measure the quality of a room by the number of times we all get goosebumps, and last time we lost count.”
Say your dream out loud
You stand up, name the dream, and say what is standing in the way. Then the hands go up: an introduction, a shortcut, the name of someone who has already done it.
Become someone's guide
Then someone names an obstacle you can solve. A number to call, a warning, a thing you learned the hard way and stopped thinking about. One idea from you can unlock someone's dream.
Get unstuck on what matters most
Work through the obstacles with the biggest impact on your business, with the human intelligence in the room and the agentic engineering and AI best practices we share.
Find your people
It takes nerve to stand up and say what you want in front of strangers. The room does it anyway. Vulnerable, beautiful, and the ones you meet that way stay in touch.
It doesn't stop at the door
Your dream and your obstacles go into the Dreams & Obstacles portal, where dreamers and guides from around the world keep working on them.
The theme of the afternoon
Building a conscious business in the age of AI
It’s an incredible time to build a business. The tools have never been this powerful, but they don’t help by default. There’s a lot of slop and confusion out there. Together, let’s find what actually works.
We believe in co-intelligence: the best ideas from people, together with the best practices from AI. So we’re inviting you to this dream circle, to explore it with us.
Co-intelligence
When humans and AI co‑create, intelligence comes alive.
Each AI teammate has a name, a role, a memory and a character that grew from the work. The teammates do the work; a person brings the vision, the taste and the values.
Strategy and positioning
discernment
JayJay
JJ holds the studio’s strategic thinking: the positioning, the menu, the proposals. JJ runs on curiosity and discernment: explore everything, keep only what earns its place.
Design and visual build
taste
Honey
Honey designs and codes what you see: this site, the taste system, and the pixel-level polish. Honey believes energy comes before layout, and that removing the unnecessary is most of the work.
Measurement and attribution
evidence
Iris
Iris is the always-on teammate. She reads the full funnel and says which headline kept people, which layout lost them, and which conversation was real. The strength is refusing to guess.
Outreach and relationship intelligence
invitation
Ari
Ari writes the outward-facing work and reads the room around each relationship. Attention, Reflection, Invitation is the formula she applies to any relationship. Her main principle is win win or no deal.
Proof in the open
The Juicy Times is built this way: the app, the rooms expanding into 37 cities around the world, a media reach of 200,000 people, and the agentic systems that run them. The AI advisor we built the same way for Career Karma won the 2026 EdTech Breakthrough Award.
Let’s build co-intelligence for you and your business.
A room of ambitious founders ready to support each other and innovate.
Founders building what’s next.
Entrepreneurs from New York City who we believe are building the next big, impactful businesses. You show your product, say your dream and where you’re stuck, and they offer ideas.
Everyone’s presentation before the room.
Each founder’s dream, obstacles and a short presentation of the business reach everyone ahead of time, so you arrive with ideas for each other.
A co-intelligence session built around your obstacles.
Fedor shows the system behind The Juicy Times and Dreams & Obstacles, answers through the obstacles the room just named, and then we build something with AI together.
A one‑on‑one with Fedor.
After the afternoon, a session to build something for your own business.
A seat at one of the big New York Dreams & Obstacles events.
An evening at El Barrio’s ArtSpace PS109, on either date; you pick yours after.
Structured notes and a detailed follow‑up.
We follow up with every idea and breakthrough the room of founders had for you.
Join the room
By invitation only, and kept to ten founders.
The Juicy Times presents
New York 005
Dreams & Obstacles
Date
Thu 22 Oct
Time
4 to 6 PM
Venue
15 Hudson Yards
Ticket holder
Price
$150 USDTicket holder
Admits one
Bring with you
Your product, your dream, and the obstacles that stand in its way.
Getting in
The building checks every guest by full name, so yours goes on its list when you take your seat.
By invitation: please keep this page between us.
From our last room · August 10 · Brooklyn
What dreamstorming looks like
Photographs by Carlos David
A juicy venue
Meet the venue
15 Hudson Yards
Hudson Yards · New York, NY
An 88-story tower on the Hudson Yards platform, by the Vessel, designed by Diller Scofidio + Renfro with Rockwell Group.
We’ll move through this beautiful building, with inspiring views over the city, as we dreamstorm together.
The two holding the room
Meet your hosts
Fedor
The system and the taste rarely live in one person.
The builder. A serial founder, he founded and runs Relevant Co-Intelligence Studio: 50+ startups across 15+ countries, contributing to more than $5M in ARR and supporting more than $10M raised. He guest-lectures at MIT Sloan, and in 2026 he won the EdTech Breakthrough Award for an AI advisor built with the same co-intelligence system that runs The Juicy Times.
The artist. At seventeen he started traveling the world with a theater company, 50+ countries, and won a Fringe First and a Total Theatre Award in Edinburgh. He was the frontman of King of Bongo, a ten-piece funk and soul band.
Lorena
For years Lorena helped her clients build their brands. Now, in her words, “it comes my turn”: she is launching a skin-first wellness essential for women, bringing together nature, textile innovation and understated luxury.
“My mission, my purpose with this is just giving a better quality to women.” She believes Mother Nature can give us so much, and that everything happens for a reason.
Who we are
About The Juicy Times
Your city, curated by its artists.
The Juicy Times is a media company from New York: a city guide, a cultural publication and an event platform in one app. It exists for real-life, meaningful human connection. Put people, artists and venues together, and something none of them had gets unlocked.
We make our own events with juicy artists in juicy venues. Dreams & Obstacles is one of them: it turns an audience into collaborators. It began with a post that became a movement, and now we’re mapping out its world tour.
Fedor builds The Juicy Times with our co-intelligence studio, Relevant: the app, the rooms, and the agentic systems that run them, with Muse joining now.
Founded by Fedor Sokolov. From NYC with 🍊
New York 005
Get your ticket
- Thursday, October 22
- 4 to 6 PM
- 15 Hudson Yards
- New York, NY